{"id":241,"date":"2021-04-18T11:13:38","date_gmt":"2021-04-18T08:13:38","guid":{"rendered":"http:\/\/atesxd.com\/?page_id=241"},"modified":"2021-08-22T23:32:56","modified_gmt":"2021-08-22T20:32:56","slug":"pandemi","status":"publish","type":"page","link":"http:\/\/atesxd.com\/en\/pandemi","title":{"rendered":"Pandemi"},"content":{"rendered":"<p>G\u00f6z\u00fcm\u00fczle g\u00f6remedi\u011fimiz, dokunamad\u0131\u011f\u0131m\u0131z bir bela y\u00fcz\u00fcnden t\u00fcm d\u00fcnya de\u011fi\u015fti. \u0130nsanlar de\u011fi\u015fti. Hi\u00e7 de\u011fi\u015fmeyece\u011fini sand\u0131\u011f\u0131n\u0131z k\u00fclt\u00fcrler bile de\u011fi\u015fti.<\/p>\n\n\n\n<p>Biz burada bir deneyim tasar\u0131mc\u0131s\u0131n\u0131n g\u00f6z\u00fcnden bakmak zorunday\u0131z. \u0130\u015fin sa\u011fl\u0131k, ekonomi ve hatta politika y\u00f6n\u00fcnden o kadar b\u00fcy\u00fck bir kapsam\u0131 var ki bizim boyumuzu a\u015f\u0131yor. Her \u015feyden bahsedemeyiz do\u011fru ama g\u00f6revimiz olan taraftan bakabiliriz. Olu\u015fan psikolojik bask\u0131y\u0131 ve bunun kullan\u0131c\u0131 davran\u0131\u015flar\u0131nda yaratt\u0131\u011f\u0131 etkileri hi\u00e7 olmad\u0131\u011f\u0131 kadar yak\u0131ndan incelemeliyiz.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/atesxd.com\/wp-content\/uploads\/2021\/04\/cdc-k0KRNtqcjfw-unsplash-1024x576.jpg\" alt=\"\" class=\"wp-image-278\" srcset=\"http:\/\/atesxd.com\/wp-content\/uploads\/2021\/04\/cdc-k0KRNtqcjfw-unsplash-1024x576.jpg 1024w, http:\/\/atesxd.com\/wp-content\/uploads\/2021\/04\/cdc-k0KRNtqcjfw-unsplash-300x169.jpg 300w, http:\/\/atesxd.com\/wp-content\/uploads\/2021\/04\/cdc-k0KRNtqcjfw-unsplash-768x432.jpg 768w, http:\/\/atesxd.com\/wp-content\/uploads\/2021\/04\/cdc-k0KRNtqcjfw-unsplash-1536x864.jpg 1536w, http:\/\/atesxd.com\/wp-content\/uploads\/2021\/04\/cdc-k0KRNtqcjfw-unsplash-2048x1152.jpg 2048w, http:\/\/atesxd.com\/wp-content\/uploads\/2021\/04\/cdc-k0KRNtqcjfw-unsplash-1200x675.jpg 1200w, http:\/\/atesxd.com\/wp-content\/uploads\/2021\/04\/cdc-k0KRNtqcjfw-unsplash-1980x1114.jpg 1980w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><a href=\"https:\/\/unsplash.com\/@cdc?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">CDC<\/a>&nbsp;&#8211;&nbsp;<a href=\"https:\/\/unsplash.com\/s\/photos\/pandemic?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p class=\" translation-block\">Genel ortam\u0131 de\u011ferlendirelim \u00f6nce. D\u00fcnyan\u0131n bir ucundaki bir \u00fclkede ortaya \u00e7\u0131kan bir vir\u00fcs (<strong>Covid-19<\/strong>) o \u00fclkeden ba\u015flamak \u00fczere t\u00fcm d\u00fcnyaya yay\u0131ld\u0131. Remote olarak nitelenen sadece birka\u00e7 ailenin ya\u015fad\u0131\u011f\u0131 \u0131ss\u0131z adalarda bile g\u00f6r\u00fcld\u00fc. Bu yaz\u0131y\u0131 yazd\u0131\u011f\u0131m d\u00f6nemde -resmi kay\u0131tlara g\u00f6re- d\u00fcnyada vir\u00fcs kaynakl\u0131 \u00f6len ki\u015fi say\u0131s\u0131 3 Milyon\u2019u ge\u00e7ti.<\/p>\n\n\n\n<p>Aylarca ama aylarca maskenin gerekli olup olmad\u0131\u011f\u0131, hangi ya\u015ftaki, hangi renkteki insanlar\u0131n daha \u00e7ok etkilendi\u011fi, s\u0131cakla yay\u0131lma etkisinin azal\u0131p azalmad\u0131\u011f\u0131 ve benzeri konular tart\u0131\u015f\u0131ld\u0131. Kararlar al\u0131nd\u0131, kararlar geri \u00e7ekildi. Milyarlarca (milyon de\u011fil) insan muhtelif yasaklarla hayat\u0131n\u0131 de\u011fi\u015ftirmek zorunda kald\u0131. Sa\u011fl\u0131k sistemleri b\u00fcy\u00fck yara ald\u0131.<\/p>\n\n\n\n<p>10 civar\u0131 a\u015f\u0131 bulundu, milyonlarca \u00fcretildi ve kullan\u0131ld\u0131 ama ne gariptir ki hastalanma ve \u00f6l\u00fcm say\u0131lar\u0131 azalmak bir kenara artmaya devam etti. Mutasyona u\u011frayan vir\u00fcs daha da \u00e7ok yay\u0131l\u0131p daha da \u00e7ok can almaya devam etti. Ediyor.<\/p>\n\n\n\n<p>Uzatmaya gerek yok, \u00f6zetle insano\u011flu olarak \u00fcstesinden gelemedi\u011fimiz kaotik bir ortam olu\u015ftu.<\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>Duygular<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">\u0130ki olumsuz duygumuz deliler gibi tetiklendi. <strong>Korku<\/strong> ve <strong>g\u00fcvensizlik<\/strong>.<\/pre>\n\n\n\n<p>Hastalanmaktan korktuk, \u00f6lmekten korktuk, sevdiklerimize bir \u015fey olmas\u0131ndan korktuk, i\u015fimizi kaybetmekten korktuk, hayat\u0131m\u0131z\u0131 renklendiren her \u015feyi kaybetmekten korktuk.<\/p>\n\n\n\n<p>Do\u011fru ve h\u0131zl\u0131 kararlar al\u0131p almad\u0131\u011f\u0131ndan \u015f\u00fcphe etti\u011fimiz y\u00f6neticilere, politikac\u0131lara g\u00fcvensizli\u011fimiz artt\u0131. Yay\u0131nlanan istatistiklere kar\u015f\u0131 g\u00fcvensizli\u011fimiz. Hasta olmas\u0131na ra\u011fmen hasta oldu\u011funu saklad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fcz insanlara kar\u015f\u0131 g\u00fcvensizli\u011fimiz. \u00dclkemize ve insan\u0131m\u0131za g\u00fcvensek bile bu konuda bizi birebir etkileyen d\u00fcnyan\u0131n ba\u015fka \u00fclkelerine ve insanlar\u0131na g\u00fcvensizli\u011fimiz artt\u0131. Maskesini takmayan ya da yar\u0131m yamalak takan ama \u00e7evremizde duyars\u0131zca dola\u015fan insan say\u0131s\u0131 bizi deh\u015fete d\u00fc\u015f\u00fcrd\u00fc.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"http:\/\/atesxd.com\/wp-content\/uploads\/2021\/04\/standsome-worklifestyle-ZoF1UlrqffU-unsplash-1024x683.jpg\" alt=\"\" class=\"wp-image-280\" srcset=\"http:\/\/atesxd.com\/wp-content\/uploads\/2021\/04\/standsome-worklifestyle-ZoF1UlrqffU-unsplash-1024x683.jpg 1024w, http:\/\/atesxd.com\/wp-content\/uploads\/2021\/04\/standsome-worklifestyle-ZoF1UlrqffU-unsplash-300x200.jpg 300w, http:\/\/atesxd.com\/wp-content\/uploads\/2021\/04\/standsome-worklifestyle-ZoF1UlrqffU-unsplash-768x512.jpg 768w, http:\/\/atesxd.com\/wp-content\/uploads\/2021\/04\/standsome-worklifestyle-ZoF1UlrqffU-unsplash-1536x1024.jpg 1536w, http:\/\/atesxd.com\/wp-content\/uploads\/2021\/04\/standsome-worklifestyle-ZoF1UlrqffU-unsplash-2048x1365.jpg 2048w, http:\/\/atesxd.com\/wp-content\/uploads\/2021\/04\/standsome-worklifestyle-ZoF1UlrqffU-unsplash-1200x800.jpg 1200w, http:\/\/atesxd.com\/wp-content\/uploads\/2021\/04\/standsome-worklifestyle-ZoF1UlrqffU-unsplash-1980x1320.jpg 1980w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><a href=\"https:\/\/unsplash.com\/@standsome?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Standsome Worklifestyle<\/a> &#8211; <a href=\"https:\/\/unsplash.com\/?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\" translation-block\">Evimize kapand\u0131k. Telefonlar\u0131m\u0131za, televizyonlar\u0131m\u0131za, bilgisayarlar\u0131m\u0131za sar\u0131ld\u0131k. Bir\u00e7o\u011fumuz i\u015fini evinden y\u00fcr\u00fctmeye ba\u015flad\u0131. Sekt\u00f6rdeki yayg\u0131n terminolojiyle \u2018<strong>remote<\/strong>\u2019 denilen yani ofis d\u0131\u015f\u0131nda \u00e7al\u0131\u015fmay\u0131 ifade eden \u00e7al\u0131\u015fma sisteminin beklenenden daha verimli oldu\u011fu ortaya \u00e7\u0131kt\u0131. Maliyetler d\u00fc\u015ft\u00fc. Dev finans kurumlar\u0131 remote \u00e7al\u0131\u015fmay\u0131 zorunlu ve kal\u0131c\u0131 hale getirdi. Zaten y\u0131llard\u0131r var olmas\u0131na ra\u011fmen remote ya\u015fam tarz\u0131na direkt kar\u015f\u0131l\u0131k verdi\u011fi i\u00e7in  <strong>Zoom<\/strong> diye bir k\u00fclt\u00fcr olu\u015ftu. Bir video konferans yaz\u0131l\u0131m\u0131 ismi olmas\u0131na ra\u011fmen Zoomlamak gibi fiillere kaynak oldu.<\/p>\n\n\n\n<p class=\" translation-block\">Hi\u00e7 saklamayal\u0131m. Ekran\u0131 olan cihazlarla aram\u0131z zaten iyiydi. \u015eimdi ise ailenin zorunlu bir \u00fcyesi oldular. Bu da <strong><a href=\"http:\/\/atesxd.com\/deneyim-experience\" data-type=\"page\" data-id=\"78\" target=\"_self\">kullan\u0131c\u0131 deneyimi<\/a><\/strong> konusunun daha fazla de\u011fil, kat be kat daha fazla \u00f6nemli hale gelmesine neden oldu.<\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>Kullan\u0131c\u0131 De\u011fi\u015fti<\/strong><\/p>\n\n\n\n<p>Bizim olay\u0131m\u0131z insanlar yani kullan\u0131c\u0131lar\u0131m\u0131z. R\u00fczgar esti\u011finde psikolojileri nas\u0131l de\u011fi\u015fiyor bu bile bizim i\u00e7in \u00f6nemli. O y\u00fczden pandemi gibi \u00f6nemli bir ortam\u0131n\u0131n etkilerini daha detayl\u0131 incelemek zorunday\u0131z. Coronavir\u00fcs \u00f6ncesi ya\u015famla sonras\u0131 ya\u015fam\u0131 kar\u015f\u0131la\u015ft\u0131ral\u0131m;<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td><strong>Covid-19 \u00d6ncesi<\/strong><\/td><td><strong>Covid-19 Sonras\u0131<\/strong><\/td><\/tr><tr><td>Evden i\u015fe, i\u015ften eve gitmek<\/td><td>Evden \u00e7al\u0131\u015fmak<\/td><\/tr><tr><td>\u00c7ocuklar\u0131 okula ve sosyal faaliyetlere g\u00f6t\u00fcrmek<\/td><td>\u00c7ocuklarla evde ilgilenmek, e\u011fitimlerini evde ger\u00e7ekle\u015ftirmek<\/td><\/tr><tr><td>Spor salonuna gitmek<\/td><td>Evde veya a\u00e7\u0131k alanlarda spor yapmak ya da hi\u00e7 yapmamak<\/td><\/tr><tr><td>Geni\u015f arkada\u015f gruplar\u0131yla sosyalle\u015fmek<\/td><td>K\u00fc\u00e7\u00fck arkada\u015f gruplar\u0131yla sosyalle\u015fmek ya da hi\u00e7 sosyalle\u015fmemek<\/td><\/tr><tr><td>Ma\u011fazalardan al\u0131\u015fveri\u015f yapmak<\/td><td>\u0130nternet \u00fczerinden al\u0131\u015fveri\u015f yapmak<\/td><\/tr><tr><td>D\u0131\u015far\u0131da yemek yemek<\/td><td>Eve yemek sipari\u015f etmek<\/td><\/tr><tr><td>Sinema ve tiyatroya gitmek<\/td><td>\u0130nternet \u00fczerinden film izlemek<\/td><\/tr><tr><td>Yurt d\u0131\u015f\u0131na geziye gitmek<\/td><td>K\u0131sa ve lokal gezilere \u00e7\u0131kmak<\/td><\/tr><tr><td>Doktora gitmek<\/td><td>\u0130nternet \u00fczerinden terapi almak<\/td><\/tr><tr><td>B\u00fcrokratik i\u015flemler i\u00e7in h\u00fck\u00fcmet binalar\u0131na gitmek<\/td><td>B\u00fcrokratik i\u015flemleri internet \u00fczerinden halletmek<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Kullan\u0131c\u0131lardaki de\u011fi\u015fimleri baz\u0131 ba\u015fl\u0131klar halinde ele alal\u0131m;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>Davran\u0131\u015f de\u011fi\u015fiklikleri : <\/em>\u0130nsanlar\u0131n ihtiya\u00e7lar\u0131 ve beklentileri de\u011fi\u015fti\u011fi i\u00e7in genel davran\u0131\u015flar\u0131nda da belirgin de\u011fi\u015fimler oldu. Bu davran\u0131\u015f de\u011fi\u015fimlerine sebep olan kaynaklar\u0131 \u015f\u00f6yle s\u0131ralayabiliriz :<ul><li>Vir\u00fcs\u00fc kapmaktan veya yaymaktan ka\u00e7\u0131nma arzusu<\/li><\/ul><ul><li>Yerel d\u00fczenlemelere veya karantinalara uygunluk<\/li><li>Vir\u00fcs veya karantinan\u0131n ekonomik sonu\u00e7lar\u0131<\/li><li>Bunlar\u0131n veya di\u011fer fakt\u00f6rlerin baz\u0131 kombinasyonlar\u0131<\/li><\/ul><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><em>Psikolojik de\u011fi\u015fimler :<\/em> Depresyon ve kayg\u0131n\u0131n y\u00fckseldi\u011fi bu d\u00f6nemde insanlar \u00fczerlerinde bask\u0131 hissetmek istemiyorlar. Hassasla\u015ft\u0131lar. Rahatlat\u0131lmak ve g\u00fcven duymak istiyorlar. Bu sebeple kurulan ileti\u015fimin kalitesi hi\u00e7 olmad\u0131\u011f\u0131 kadar \u00f6nemli hale geldi.<br><\/li><li class=\" translation-block\"><em>Kullan\u0131c\u0131 gruplar\u0131ndaki de\u011fi\u015fiklikler :<\/em> \u015ea\u015f\u0131rabilirsiniz ama insanlar yani kullan\u0131c\u0131lar\u0131n\u0131z, <strong>riskten ka\u00e7\u0131nanlar <\/strong>ve <strong>riski tolere edenler <\/strong>olarak ikiye ayr\u0131ld\u0131lar. Baz\u0131lar\u0131 y\u00fcksek derecede g\u00fcvenli ve sa\u011fl\u0131kl\u0131 bir hizmet verdi\u011finizden emin olmak isterken di\u011ferleri temel ve basit \u00f6nlemleri yeterli buluyorlar. Hatta di\u011fer \u00f6nlemleri gereksiz ve rahats\u0131z edici buluyorlar. Her iki grubu ayn\u0131 anda memnun etmek \u00e7ok zor.<br><\/li><li><em>B\u00f6lgesel etkiler :<\/em> Ya\u015fad\u0131\u011f\u0131n\u0131z yere g\u00f6re olan de\u011fi\u015fimleri etkileyen 3 temel etken var.<ul><li>Ya\u015fad\u0131\u011f\u0131n\u0131z yerdeki hastal\u0131k ve \u00f6l\u00fcm oranlar\u0131<\/li><li>H\u00fck\u00fcmetin ald\u0131\u011f\u0131 \u00f6nlemler<\/li><li>Uygulanan yasaklar ve k\u0131s\u0131tlamalar<br><\/li><\/ul><\/li><li>Z<em>amansal etkiler :<\/em> Uygulanan k\u0131s\u0131tlamalar\u0131n ge\u00e7ici mi yoksa kal\u0131c\u0131 m\u0131 olaca\u011f\u0131 herkes i\u00e7in bir soru i\u015fareti. Kal\u0131c\u0131 olmasa bile hangi \u015fartlarda ve s\u00fcrede azalt\u0131laca\u011f\u0131 da \u00f6yle. <strong><em>Yeni normal<\/em><\/strong> ad\u0131 alt\u0131nda ya\u015fam \u015fartlar\u0131m\u0131z\u0131n daha \u015fimdiden kal\u0131c\u0131 olarak de\u011fi\u015fti\u011fi kesin. Ama soru i\u015faretleri derin ve b\u00fcy\u00fck.<\/li><\/ul>\n\n\n\n<p class=\"has-large-font-size\"><strong>Sekt\u00f6rler De\u011fi\u015fti<\/strong><\/p>\n\n\n\n<p class=\" translation-block\"><a href=\"http:\/\/atesxd.com\/kullanici-user\" data-type=\"page\" data-id=\"71\" target=\"_self\">Kullan\u0131c\u0131lar<\/a> de\u011fi\u015fecek ama onlara hizmet veren sekt\u00f6rler de\u011fi\u015fmeyecek. Tabi ki m\u00fcmk\u00fcn de\u011fil.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li class=\" translation-block\">Fiziksel al\u0131\u015fveri\u015fe \u00e7\u0131k\u0131lamad\u0131\u011f\u0131 i\u00e7in <strong>e-ticaret<\/strong> hi\u00e7 olmad\u0131\u011f\u0131 kadar b\u00fcy\u00fck bir hacme ula\u015ft\u0131. En basit ihtiya\u00e7lar bile internet \u00fczerinden temin edilmeye ba\u015fland\u0131.<\/li><li class=\" translation-block\"><strong>Kargo <\/strong>\u015firketleri online al\u0131\u015fveri\u015f y\u00fck\u00fcn\u00fc en \u00e7ok \u00fcstlenen sekt\u00f6rlerden biri oldu. Gece, g\u00fcnd\u00fcz, hatta normalde tatil olan g\u00fcnlerde de \u00e7al\u0131\u015ft\u0131lar.<\/li><li class=\" translation-block\">Yolculuk yasaklar\u0131 sebebiyle <strong>havayolu <\/strong>ve <strong>turizm <\/strong>\u015firketleri batman\u0131n e\u015fi\u011fine geldiler. Normalde kimsenin umursamad\u0131\u011f\u0131 iptal edilebilir esnek paketler pahal\u0131 olmalar\u0131na ra\u011fmen en \u00e7ok tercih edilenler oldu. Yeni paketler yarat\u0131ld\u0131. Otellerin yaz\u0131l\u0131 \u00f6zelliklerine, sa\u011fl\u0131kla ilgili detaylar eklendi.<\/li><li class=\" translation-block\">\u0130nsanlar toplu ta\u015f\u0131ma yerine kendi \u00f6zel arac\u0131n\u0131 kullanmak istedi\u011fi i\u00e7in <strong>otomotiv <\/strong>sekt\u00f6r\u00fc parlak bir d\u00f6nem ge\u00e7irdi. Ancak tedarik s\u00fcre\u00e7lerinde s\u0131k\u0131nt\u0131lar ya\u015fand\u0131\u011f\u0131 i\u00e7in ikinci el piyasas\u0131 birinci eli ge\u00e7en fiyatlar\u0131yla \u015fa\u015f\u0131rtt\u0131.<\/li><li class=\" translation-block\">De\u011fi\u015fen kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131n\u0131 anlaml\u0131 hale getirebilmek i\u00e7in <strong>ara\u015ft\u0131rma <\/strong>\u015firketlerine hi\u00e7 olmad\u0131\u011f\u0131 kadar ihtiya\u00e7 duyulmaya ba\u015fland\u0131.<\/li><li class=\" translation-block\"><strong>Teknoloji <\/strong>sekt\u00f6r\u00fcndeki \u015firketlerin hemen hepsi kullan\u0131c\u0131 say\u0131s\u0131n\u0131n ve derinli\u011finin artmas\u0131ndan olumlu etkilendiler. Tabi bu niceliksel art\u0131\u015f niteliksel geli\u015fim sorumlulu\u011funu da beraberinde getirdi.<\/li><\/ul>\n\n\n\n<p>Her sekt\u00f6r\u00fc  ayr\u0131 ayr\u0131 de\u011ferlendirmeyece\u011fim. \u00d6zetle de\u011fi\u015fen ya\u015fam \u015fartlar\u0131 ihtiya\u00e7 duyulan sekt\u00f6rleri de de\u011fi\u015ftirdi. Daha \u00e7ok evde oturan, hareketleri k\u0131s\u0131tlanan ve dijital d\u00fcnyay\u0131 hi\u00e7 olmad\u0131\u011f\u0131 kadar kullanan b\u00fcy\u00fck bir kitle olu\u015ftu.<\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>\u00d6neriler<\/strong><\/p>\n\n\n\n<p class=\" translation-block\">Kabul edelim pandemi konusu \u00e7ok b\u00fcy\u00fck bir konu. T\u00fcm etkilerini i\u015fin en yak\u0131n\u0131nda olanlar bile tespit edemiyor. Bu sebeple elinizdeki en b\u00fcy\u00fck g\u00fc\u00e7 sizin ara\u015ft\u0131rmac\u0131 ki\u015fili\u011finiz. <a href=\"http:\/\/atesxd.com\/kullanici-user\" data-type=\"page\" data-id=\"71\" target=\"_self\">Kullan\u0131c\u0131lar\u0131n\u0131zla<\/a> olan etkile\u015fiminizi t\u00fcm a\u015famalar\u0131yla yak\u0131ndan takip edip olu\u015fan de\u011fi\u015fimleri g\u00f6zlemeniz ve yorumlaman\u0131z gerekiyor.<\/p>\n\n\n\n<p>Mevcut \u00fcr\u00fcn ve hizmetlerinizi tekrar s\u0131n\u0131fland\u0131rmal\u0131, \u00f6zelliklerini ve \u00f6ncelik s\u0131ras\u0131n\u0131 yeni normale g\u00f6re de\u011fi\u015ftirmelisiniz. Belki baz\u0131 \u00fcr\u00fcnlerinizi \u015fimdiden devreden \u00e7\u0131kartmak zorunda kald\u0131n\u0131z. En \u00e7ok satanlar en az satanlar\u0131n aras\u0131nda \u015fu an. Hi\u00e7 ummad\u0131\u011f\u0131n\u0131z \u00fcr\u00fcnleriniz ise parlak bir ya\u015fama ba\u015flad\u0131lar. B\u00fct\u00fcn bunlar\u0131 detayl\u0131ca de\u011ferlendirin. Ya\u015faman\u0131z i\u00e7in gerekli bu.<\/p>\n\n\n\n<p class=\" translation-block\">\u0130statistikler \u00e7ok \u00f6nemli. De\u011fi\u015fimleri <em>rakamsal<\/em> olarak takip etmek \u00e7ok daha etkili. \u0130nsan hata yapar ama say\u0131lar yapmaz. Tahminlerle de i\u015f y\u00fcr\u00fctemezsiniz. Elinizde ne t\u00fcr rakamlar oldu\u011funu tam olarak bilemem ama <strong>m\u00fc\u015fteriye dokunan<\/strong> her ne varsa takip etmelisiniz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"http:\/\/atesxd.com\/wp-content\/uploads\/2021\/04\/markus-winkler-IrRbSND5EUc-unsplash-1024x683.jpg\" alt=\"\" class=\"wp-image-283\" srcset=\"http:\/\/atesxd.com\/wp-content\/uploads\/2021\/04\/markus-winkler-IrRbSND5EUc-unsplash-1024x683.jpg 1024w, http:\/\/atesxd.com\/wp-content\/uploads\/2021\/04\/markus-winkler-IrRbSND5EUc-unsplash-300x200.jpg 300w, http:\/\/atesxd.com\/wp-content\/uploads\/2021\/04\/markus-winkler-IrRbSND5EUc-unsplash-768x512.jpg 768w, http:\/\/atesxd.com\/wp-content\/uploads\/2021\/04\/markus-winkler-IrRbSND5EUc-unsplash-1536x1024.jpg 1536w, http:\/\/atesxd.com\/wp-content\/uploads\/2021\/04\/markus-winkler-IrRbSND5EUc-unsplash-2048x1365.jpg 2048w, http:\/\/atesxd.com\/wp-content\/uploads\/2021\/04\/markus-winkler-IrRbSND5EUc-unsplash-1200x800.jpg 1200w, http:\/\/atesxd.com\/wp-content\/uploads\/2021\/04\/markus-winkler-IrRbSND5EUc-unsplash-1980x1320.jpg 1980w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><a href=\"https:\/\/unsplash.com\/@markuswinkler?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Markus Winkler<\/a>&nbsp;&#8211; <a href=\"https:\/\/unsplash.com\/s\/photos\/graph?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n<p>Bu ay 3 tane satt\u0131k gibi de\u011ferlendirmeler yapmamal\u0131s\u0131n\u0131z. Pandemi ba\u015flang\u0131c\u0131ndan beri olan de\u011fi\u015fim grafiklerini, bu grafiklerde \u00f6nemli olaylar\u0131 tarih tarih ekleyerek takip etmelisiniz. Hangi yasak geldi. Bu yasak hangi sekt\u00f6r\u00fc direkt hangilerini endirekt etkiledi. Bunun benim i\u015fime olan etkisi ne? Hastal\u0131k yay\u0131l\u0131m oranlar\u0131ndaki art\u0131\u015f hangi g\u00fcnlere denk geliyor. Bu d\u00f6nemlerde benim sat\u0131\u015flar\u0131m nas\u0131l etkilendi. Gelen telefonlar, web sitesi ziyaret\u00e7i say\u0131m, ma\u011fazam\u0131n kap\u0131s\u0131ndan giren ki\u015fi say\u0131s\u0131 nas\u0131l etkilendi -tabi hala ma\u011fazan\u0131z a\u00e7\u0131ksa-. Gibi gibi elinizde ne varsa.<\/p>\n\n\n\n<p class=\" translation-block\">Bir di\u011fer <a href=\"http:\/\/atesxd.com\/beyin\" data-type=\"page\" data-id=\"224\" target=\"_self\">yaz\u0131m\u0131zda<\/a> bahsetti\u011fimiz <strong>eski (s\u00fcr\u00fcngen) beyin<\/strong> denilen ve <em>hayatta kalma<\/em> ile ilgili beyin fonksiyonlar\u0131n\u0131 \u00fcstlenen b\u00f6l\u00fcm\u00fcn \u015fu g\u00fcnlerde ne kadar aktif oldu\u011funu tahmin edebiliyor musunuz?<\/p>\n\n\n\n<p>Ve bu b\u00f6l\u00fcm\u00fcn %95 oran\u0131nda karar verici konumda oldu\u011funu biliyor musunuz? Yani kendini tehlikede hisseden insanlara ula\u015fman\u0131n en verimli yolu eski beynin dilini konu\u015fmakt\u0131r. Mutlaka ara\u015ft\u0131r\u0131n. <\/p>\n\n\n\n<p>Ve tabi i\u015f arkada\u015flar\u0131n\u0131z\u0131 sak\u0131n ama sak\u0131n unutmay\u0131n. \u0130\u015finizi onlarla birlikte y\u00fcr\u00fct\u00fcyorsunuz. Belki de ofisinizi kapatt\u0131n\u0131z. Herkes evlerinde. Ama bu onlar\u0131n endi\u015fe etmedi\u011fi anlam\u0131na gelmez. Kendilerinin ya da sevdiklerinin hastalanmayaca\u011f\u0131 anlam\u0131na da gelmez. Sadece hat\u0131r sorarak bile bir insan\u0131n g\u00f6z\u00fcn\u00fc parlatabilece\u011finizden emin olun. O par\u0131lt\u0131ya hem onun hem de sizin ihtiyac\u0131n\u0131z var.<\/p>\n\n\n\n<p>Uzaktan \u00e7al\u0131\u015fma olanaklar\u0131n\u0131 kullanmad\u0131ysan\u0131z kullanman\u0131n, kullan\u0131yorsan\u0131z da bunu geli\u015ftirmenin zaman\u0131. &#8220;Y\u00fcz y\u00fcze \u00e7al\u0131\u015f\u0131lmayan i\u015fe i\u015f demem&#8221; diyen y\u00f6neticilerim vard\u0131. \u015eimdi hepsi evinde. \u0130\u015fler de pekala y\u00fcr\u00fcyor.<\/p>\n\n\n\n<p class=\" translation-block\"><strong><a href=\"http:\/\/atesxd.com\/deneyim-experience\" data-type=\"page\" data-id=\"78\" target=\"_self\">Kullan\u0131c\u0131 deneyimi<\/a><\/strong> ve <strong>deneyim tasar\u0131m\u0131 <\/strong>konular\u0131 ise san\u0131r\u0131m tarihinin en \u00f6nemli noktas\u0131na oturdu. \u00c7\u00fcnk\u00fc insan ileti\u015fiminin azald\u0131\u011f\u0131 noktada cihazlar, ekranlar, yaz\u0131l\u0131mlar, e\u015fyalar devreye girer. \u0130nsanlar\u0131n bunlarla olan deneyimini de bizler tasarlar\u0131z. G\u00f6revimiz b\u00fcy\u00fck. \u0130nsanlar\u0131n kendini iyi hissetmesi.<\/p>\n\n\n\n<p><span style=\"text-decoration: underline;\">Referanslar :<\/span><\/p>\n\n\n\n<p>Moran, Kate (2020), <a rel=\"noreferrer noopener\" href=\"https:\/\/www.nngroup.com\/articles\/covid-changed-users\/\" target=\"_blank\"><em>COVID-19 Has Changed Your Users<\/em><\/a>. NNGroup.<\/p>\n\n\n\n<p>Nielsen, Jakob (2020), <a href=\"https:\/\/www.nngroup.com\/videos\/ux-post-pandemic\/\"><em>UX Practitioners Adjusting to Post-Pandemic World<\/em><\/a>, NNGroup.<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www2.deloitte.com\/tr\/tr\/pages\/consumer-business\/articles\/Covid-19-sonrasi-tedarik-zinciri.html\" target=\"_blank\"><em>Covid-19 sonras\u0131 tedarik zincirlerinde kazananlar ve kaybedenler<\/em><\/a>. Deloitte.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"850\" src=\"http:\/\/atesxd.com\/wp-content\/uploads\/2021\/03\/Ates-Profile-Circle-1.png\" alt=\"\" class=\"wp-image-21 size-full\" srcset=\"http:\/\/atesxd.com\/wp-content\/uploads\/2021\/03\/Ates-Profile-Circle-1.png 850w, http:\/\/atesxd.com\/wp-content\/uploads\/2021\/03\/Ates-Profile-Circle-1-300x300.png 300w, http:\/\/atesxd.com\/wp-content\/uploads\/2021\/03\/Ates-Profile-Circle-1-150x150.png 150w, http:\/\/atesxd.com\/wp-content\/uploads\/2021\/03\/Ates-Profile-Circle-1-768x768.png 768w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-normal-font-size\"><strong>Ates Evren Aydinel<\/strong><\/p>\n\n\n\n<p>Engineer. 22 years white collar. Financial digital projects manager. Guest lecturer at various universities and institutions. Consultant. Book writer and publisher. Founder of Ates Experience Design.<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>G\u00f6z\u00fcm\u00fczle g\u00f6remedi\u011fimiz, dokunamad\u0131\u011f\u0131m\u0131z bir bela y\u00fcz\u00fcnden t\u00fcm d\u00fcnya de\u011fi\u015fti. \u0130nsanlar de\u011fi\u015fti. Hi\u00e7 de\u011fi\u015fmeyece\u011fini sand\u0131\u011f\u0131n\u0131z k\u00fclt\u00fcrler bile de\u011fi\u015fti. Biz burada bir deneyim tasar\u0131mc\u0131s\u0131n\u0131n g\u00f6z\u00fcnden bakmak zorunday\u0131z. \u0130\u015fin sa\u011fl\u0131k, ekonomi ve hatta politika y\u00f6n\u00fcnden o kadar b\u00fcy\u00fck bir kapsam\u0131 var ki bizim boyumuzu a\u015f\u0131yor. Her \u015feyden bahsedemeyiz do\u011fru ama g\u00f6revimiz olan taraftan bakabiliriz. Olu\u015fan psikolojik bask\u0131y\u0131 ve [&hellip;]<\/p>","protected":false},"author":1,"featured_media":278,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-241","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/atesxd.com\/en\/wp-json\/wp\/v2\/pages\/241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/atesxd.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/atesxd.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/atesxd.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/atesxd.com\/en\/wp-json\/wp\/v2\/comments?post=241"}],"version-history":[{"count":38,"href":"http:\/\/atesxd.com\/en\/wp-json\/wp\/v2\/pages\/241\/revisions"}],"predecessor-version":[{"id":481,"href":"http:\/\/atesxd.com\/en\/wp-json\/wp\/v2\/pages\/241\/revisions\/481"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/atesxd.com\/en\/wp-json\/wp\/v2\/media\/278"}],"wp:attachment":[{"href":"http:\/\/atesxd.com\/en\/wp-json\/wp\/v2\/media?parent=241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}